CORPUSOwner's checklist
How do I improve my website SEO? Start with these checks.
Start with the pages that help a customer choose your business. Check whether Google can index them, whether they answer the customer's question, and whether the next step works. Use the checklist below yourself, or run the free audit to find technical issues to investigate first.
No account or email needed for the first report. Pro is $99/mo for weekly monitoring and up to 10 sites.
What should I fix first?
Work down this list. If a check passes, move on. You do not need another tool or a paid plan to use it.
| What you find | Next action | What to verify |
|---|---|---|
| Public service page excluded | Read Search Console's URL Inspection result; fix the specific cause | Indexing status and selected canonical |
| Generic or unclear service page | Explain the offer, scope, location if relevant, and next step | A customer can identify what to request |
| Broken link or mobile contact problem | Repair the link or form and test it on a phone | A real inquiry path works end to end |
| Technical checks pass but inquiries do not arrive | Review relevant queries, offer clarity, and contact friction | Search clicks and genuine inquiries, tracked separately |
1. Check whether the page can appear in search
In Google Search Console, inspect the exact URL of an important service page. Read its indexing status and selected canonical. If a public service page is excluded, investigate the stated reason before rewriting it. Keep private account and checkout pages out of search; not every noindex is a mistake. The audit checks technical signals, but does not prove Google has indexed a page.
2. Answer one customer question per useful page
Choose a service people can actually buy from you. Explain who it is for, what is included, where you work, and how to request it. Add real examples or evidence you have permission to publish. Improve an existing relevant page before creating another page for a slight wording variation.
3. Make the title and heading specific
Use a descriptive title and main heading that match the page. For a fictional repair shop, 'Bicycle repair in Newark | Example Cycles' says more than 'Home'. Mention a place only if you serve it. Write image descriptions for the image and the reader, not as a place to repeat a search phrase.
4. Fix the customer's route to an inquiry
Link to the service page from a relevant navigation or overview page. Check that those links work, then use the page on a phone: can you read the offer, tap the contact button, and complete the form? An audit can flag broken links or performance issues; test the actual inquiry flow yourself.
5. Record the change before checking results
Save the page URL, date, original issue, change, and next review date. In Search Console, compare the same page and similar date ranges for impressions, clicks, and queries. Separately count genuine inquiries and sales. A higher audit score means checks changed; it is not evidence of more customers or better rankings.
6. Share something worth referencing
A clear checklist, original example, or useful explanation gives a relevant partner or industry resource a reason to reference your page. Share only where it genuinely answers a question and where you are allowed to post. Do not buy links, mass-submit directories, or exchange links just to influence rankings.
Turn the findings into your next steps
- Run the free audit. The report shows SEO, speed, trust, content, and AI-citability findings before signup.
- Claim the workspace. Keep the site, score history, and fix queue in one place.
- Go Pro when monitoring matters. Pro adds weekly re-scans, alerts, generated GEO files, grounded drafts, and traffic context.
Sources and limits
Guidance checked 2026-09-06. Search engines decide indexing and rankings; a checklist cannot guarantee either.
- Google Search Central: SEO Starter Guide
- Google Search Console: URL Inspection
- Google Search Central: link spam policies
Choose your next website check
- Search basics: Investigate a page missing from Google, then prioritize your SEO fixes.
- Business information: Check your schema and use the schema review checklist.
- AI search: Understand SEO versus GEO, check crawler access, and read what llms.txt can and cannot do.
- Customer inquiries: Test the path from a visit to an inquiry.
Corpus Plan does not promise rankings, traffic, revenue, or AI mentions. It shows what the checks found and keeps the fix work organized.