CORPUSOwner's conversion checklist
Website traffic but no inquiries? Check these four things.
More page requests do not necessarily mean more potential customers. Before changing the whole website, establish what you are counting, where visitors arrive, what they need, and whether the contact path works. This is a diagnostic workflow, not a promised conversion lift.
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What should I fix first?
Work down this list. If a check passes, move on. You do not need another tool or a paid plan to use it.
| What you find | Next action | What to verify |
|---|---|---|
| Traffic numbers rise but the inbox is empty | Separate analytics sessions from server requests and your own testing | A written definition of a genuine inquiry |
| Visitors arrive on an informational page | Make the relevant service and next step clear where appropriate | The next step matches the question the page answers |
| People start contacting you but cannot finish | Test the mobile form, validation, confirmation, and delivery | One clearly labeled owner test reaches the intended inbox |
| The path works but results remain unclear | Record one change and compare like-for-like periods | Genuine inquiries and qualified inquiries, not button clicks alone |
1. Establish what traffic means
Server logs include automated requests and your own checks. Analytics also has collection limits. Keep page requests, sessions, contact-button clicks, and received inquiries separate. Do not divide an inbox count by an unrelated traffic total and call it a conversion rate.
2. Start with the actual landing page
In GA4, the Landing page report groups sessions by their entry page and can show key events. Review relevant pages and comparable time periods. A key event is a configured measurement, not necessarily a qualified lead or a sale; check what your implementation records.
3. Match the offer to the question
Our suggested review: read the entry page as a first-time customer. Can you identify the service, who it serves, what happens next, and how to request it? Add real scope and evidence you can substantiate. Do not invent reviews or hide important conditions to increase clicks.
4. Walk through the contact flow on a phone
As the site owner, send one clearly labeled test through your own contact form. Try a missing required field, then a valid submission. Confirm that the success message is truthful and the inquiry reaches the intended inbox. Exclude that test from lead totals.
5. Keep a simple change record
Record the page, date, observed problem, change, and review date. Count received inquiries and those that fit your service separately. Low volumes, different traffic sources, or seasonal changes can make before-and-after comparisons inconclusive; do not claim the edit caused a result.
6. Use an audit for the checks it performs
Corpus Plan can surface website issues and organize the next steps. It does not know whether an inquiry reached your inbox or became a customer. Run the free audit for technical findings, then verify the human contact path yourself.
Turn the findings into your next steps
- Run the free audit. The report shows SEO, speed, trust, content, and AI-citability findings before signup.
- Claim the workspace. Keep the site, score history, and fix queue in one place.
- Go Pro when monitoring matters. Pro adds weekly re-scans, alerts, generated GEO files, grounded drafts, and traffic context.
Sources and limits
Guidance checked 2026-09-06. Search engines decide indexing and rankings; a checklist cannot guarantee either.
Choose your next website check
- Search basics: Investigate a page missing from Google, then prioritize your SEO fixes.
- Business information: Check your schema and use the schema review checklist.
- AI search: Understand SEO versus GEO, check crawler access, and read what llms.txt can and cannot do.
- Customer inquiries: Test the path from a visit to an inquiry.
Corpus Plan does not promise rankings, traffic, revenue, or AI mentions. It shows what the checks found and keeps the fix work organized.